Today there are few television commercials that are entertaining and memorable. Commercials often do not differentiate the product from competing products. There are few quality television commercial producers on the market and many potential clients unnecessarily fear the high cost of commercials. It is understandable that the importer/marketer normally wants to use already existing commercials for their products rather than make a new original commercial for such a small market as Estonia. The impact of commercials however is very big in Estonia. Commercials made in Poland for example cannot be counted on to have the desired effect here, as they are after all designed for a different type of consumer. Estonian consumers are becoming increasingly more knowledgeable, selective and have more purchasing power.

Our Solutions

Harry Egipt is considered to be one of the most professional commercial producers in Estonia and his commercials attract attention many years after they’re made. Egipt’s commercials stand out for their humor, entertainment value and multifaceted qualities. They are generally up-tempo and use original music custom made for each project that is composed and performed by talented Estonian musicians.

We would like to offer you unique and memorable television commercials which would clearly differentiate your products from their competitors. The intent is to attract more attention with fewer commercial spots allowing you to increase sales with less marketing expense. If desired, we can also build an entire marketing campaign around our idea including radio, print commercials, POS material etc. We have no desire to replace advertising agencies that you are now working with, but rather to offer new ideas to help differentiate your products from your competitors.

Results

The last commercial that we did for ThermiSol (one of the world’s largest producers of insulation materials) increased sales of THERMISOL ROUTA by 400% and brand awareness by 40%. We believe that Estonian commercials designed specifically for Estonians can have the same effect on sales of your products.